Comfort driven Activewear
Honu Wear is a premium apparel brand built on the foundation of 'Ohana—family, love, and respect. We create high-quality, stylish clothing that’s accessible without compromising on craftsmanship. Our mission is to bring people together through fashion that embodies community, strength, and authenticity.
Humble beginings
Honu Wear was created to honor my grandfather’s journey—one of courage, resilience, and the enduring spirit of Hawai'i. He immigrated from Japan, spending time in Hawai'i before continuing his journey to the mainland.
Shortly after, his family was sent to the internment camps, eventually relocated to Topaz. Despite these hardships, he held onto the values of strength, kindness, and love—principles we carry forward in every piece we create. The Honu, or sea turtle, symbolizes longevity, protection, and the unwavering journey home—just like his.
My husband likes the look and feel of this shirt. He has recieved many compliments.
At first the socks feel like they're going to squeeze your feet uncomfortably all day, but something magical happens about an hour into wearing them. They adjust to provide the perfect amount of compression and they kept our feet from swelling after being on them for 21 hours as we crewed an ultra marathon. They're perfect for daily wear and for those super long days your feet need the extra help. These socks be sockin'!
It is everything the description said it would be plus more. It's one of the most useful and beneficial backpacks have ever purchased.
We found Honu during at vendor booths for Alpine days and loved their products. We have bought almost everything they have come out with. Super great quality and super comfortable.
These shorts are amazing! The fit and comfort are by far the best I’ve ever had! I recommend these to everyone!
Honu Wear Trusted By
The Place
FitCon Sponsor
GTU Segment
WSG Sponsor
Our store
541 West State Road #101 Pleasant Grove, Utah 84062
Mon - Wed & Fri, 12pm - 6pm
Thurs & Sat-Sun, closed
Blog posts
Why Your Clothes Might Be Holding You Back in Life
Spring Into Style: Fresh Looks for the Season with Honu Wear
The Power of Ohana: How Family Drives the Honu Wear Brand
Ohana is more than just a word—it’s the heart of Honu Wear. Built on the Hawaiian value of family, our brand is about connection, resilience, and purpose. Every piece we create reflects our commitment to quality, sustainability, and the spirit of togetherness.